منابع مشابه
99 Cent: Price points in e-commerce
Basu (2006) argues that the prevalence of 99 cent prices in shops can be explained with rational consumers who disregard the rightmost digits of the price. This bounded rational behaviour leads to a Bertrand equilibrium with positive markups. We use data from an Austrian price comparison site and find results highly compatible with Basu’s theory. We can show that price points in particular pric...
متن کامل99 Cent : Price Points in
It has been argued that the prevalence of 99 cent prices in shops can be explained with rational consumers who disregard the rightmost digits of the price. This bounded rational behaviour leads to a Bertrand equilibrium with positive markups. We use data from an Austrian price comparison site and find results confirming this theory. We can show that price points (special prices ending in 9 or 0...
متن کاملPrice Points in E-Commerce
Basu (2006) argues that the prevalence of 99 cent prices in shops can be explained with rational consumers who disregard the rightmost digits of the price. This bounded rational behaviour leads to a Bertrand equilibrium with positive markups. We use data from an Austrian price comparison site and find results highly compatible with Basu’s theory. We can show that price points in particular pric...
متن کاملE-Commerce in China: Price and Service Competition
Currently, the majority of Chinese online consumers paid more attention to price and service quality. This paper studied the Price and Service competition in E-commerce of China. A price game within two online business companies is used in this paper. This study shows that the product's utility to a customer has a great influence on decision making of the two online business companies. As the p...
متن کاملIndividual Price Discriminaton in E-Commerce – An impossibility?
As the EC channel is ideally suited to better comprehend customers' price sensitivity, communicate pricing policies and adjust prices regularly EC marketers are eager to charge people differently for the same product and according to their willingness to pay. This practice implies that not all customers are treated equally and as a result raises fairness concerns. In fact, when Amazon.com trial...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2010
ISSN: 1556-5068
DOI: 10.2139/ssrn.1601280